brand questionnaire

about your business, your client & your vision

01. ABOUT YOU

Name

First Name

Last Name

02. YOUR BUSINESS

What is the business name?

What is the Industry?

Is this a new business or are you looking to rebrand?

Do you have a physical location? If so, what is the business address?

Do you currently have a website or social media?

If so, please list your domain and account names

Please give a brief summary of what you do

What are your overall business goals for the year:

03. YOUR BRAND

What's the story behind your brand?

What adjectives do you use to describe your brand?

For example: authentic, playful, modern, adventurous, refined, friendly, relaxed, sophisticated, creative, witty, timeless, bold, outgoing, elegant, familiar, cheerful, classic

Do you have a vision or mission or purpose statements for your business?

Please name a few examples of either local or national brands you admire.

These don't have to be in your business field, they can be clothing brands, boutiques, restaurants, etc.

04. YOUR CUSTOMER

What type of client do you wish to attract?

How do you like to speak to your clients?

05. YOUR COMPETITION

Please list your friendly competitors. Do you have any brands or styles we should avoid?

What sets you apart from your competitors?

What is your position in the market?

04. YOUR BRAND IDENTITY

Are there any specific details you know you would like to see in the brand identity?

If this is a rebrand, tell me what you like and dislike about your current identity.

Are there any other design projects you need other than the branding?