good works:
The Meaning Behind the Name of the studio
After more than 17 years in a fast-paced career in art direction, graphic design, and marketing, I felt a clear need for a shift in priorities. As both a creative and a Christian, I believe what we choose to honor each day ultimately shapes our lives, and I felt called to move away from striving for the things of this world toward time and work rooted in connection, community, and service to one another.
Second Pine Design was named to mark that calling—a second chance at a new way of life, a studio grounded in faith and service, using the creative gifts God has entrusted to me to support business owners and the people they serve. It’s a reminder that strong brands, like strong communities, should be built to last: authentically, and with care and intention.
ephesians 2:10
For we are his workmanship, created in christ jesus for good works, which God prepared beforehand, that we should walk in them.
Today, I partner with small and growing businesses across the U.S., offering thoughtful strategy and hands-on creative direction for brands ready to grow with purpose. I listen first, lead with clarity, and design with care—so your brand feels aligned, grounded, and built to serve well.
Values That Guide the Work
CLARITY OVER NOISE
THOUGHTFUL, ACCESSIBLE DESIGN
PARTNERSHIP AND TRUST
EMPATHY AND LISTENING
INTEGRITY IN PROCESS
COMMUNITY AND SERVICE
great expectations.
HONEST,
OPEN COMMUNICATION.
You’ll always know where we are in the process and what comes next. I value transparency and conversation, so you’ll feel guided rather than guessing.
A PROCESS THAT SAVES YOU
TIME AND STRESS.
From the initial questionnaire to the final deliverables, I make each step structured yet simple. Instead of juggling endless details, you’ll have space to focus on your business and life.
THOUGHTFUL DESIGN
ROOTED IN STRATEGY.
Every color, type and layout choice connects back to your goals. The end result isn’t just beautiful: it’s purposeful, helping you attract the right audience and grow with confidence.
RESULTS THAT MAKE YOU FEEL CONFIDENT AND EXCITED TO SHARE YOUR BRAND.
You’ll walk away with a brand that feels aligned, cohesive, and elevated. One that you’re proud to show the world, and that resonates with your ideal clients.

